Blog into the corners

Corners are NOT there to be cut when it comes to copywriting.  Different clients will pay different amounts for different contracts but one thing that should always remain the same is the quality of the content.

All good writers share the same obsessive habits when it comes to producing anything, from prose to web snippets:

Spell Checking

WordPress has a spell-checking facility similar to MS Word – use it but do not rely on it.  Like any automatic spell-checker, certain stealthy mistakes will bypass the spelling radar, most commonly, words like ‘from’ spelt as ‘form’ will go un-highlighted.

Developing a subconscious editor within yourself will come with experience but eventually, you will be spotting, deleting and/or repairing mistakes on the spot.  Still, an overall re-read (out loud) will smooth the cracks.

It’s like locking up before leaving the house – you’re careful to turn all the plugs off but always have to do one last run around to double-check.

Typing

One of the most important trade skills again, comes with experience – touch-typing.  Some contracts involve comprehensive, word-heavy articles.  Generating five or six of these in a day will inevitably sharpen your typing ability.

There are certain practice programmes designed to improve your touch-typing but nothing can motivate you more than a client deadline.  Once mastered, touch-typing will cut your editing times in half and as a result you can take on a lot more work.

Research

Good researching habits will produce good writing.  Get to know all the best websites for quick bites of information but do not rely solely on the internet. Libraries are there to be used if you need to – if you have to, visit a library outside of work hours to boost your knowledge.

Going that extra mile will pay dividends in the long run and besides, if you’re a copywriter you should enjoy the writing of others anyway.

Still, the best articles often come from your own knowledge, use the internet/libraries to back up your own thoughts.  This also speeds up the process, freeing up more time for more jobs/research.

Consistency

The most important thing for a writer to do is write.  Always write.  If you have no contracts this week, then write some blogs on your own website, start your novel or Tweet until your followers get sick of you.

Your writing hand is like a car battery, if it’s neglected it will cease to function and need a jump start to get going again.

No writer in the world should begrudge their job.  If you’re cheating clients then you’re cheating yourself as a writer.

Duty

Copywriters have a duty to produce unblemished content on behalf of all their clients.  Sloppy errors will result in a sloppy reputation and careers, not corners, will be cut short.

Posted in Blog and tagged , , , , , , , .