Copywriters Need to be Weird

Are you weird enough to be a real copywriter? It’s a question born out of Sanam Petri’s piece in The Guardian last year and it needs an answer.

Petri is an associate creative director for a digital agency in London and just before Christmas, she put out a warning sign to the marketing industry:no-bullshit

“Because today’s advertising world is largely driven by accolades and awards, many communication schools are churning out kids who think like creative directors, not kids who just love to write.”

When I read this, the world’s tiniest bell started ringing inside my skull,,am I one of these churned out kids?

Am I shite.

That’s what I said out loud and luckily nobody heard (the majority of the office was out to lunch and the rest were wired into their headphones).

My dad’s a writer and since I can remember, we have always been sharing ideas for short stories, plays and movies. Now I get to create characters and storylines in my guest blogging. It’s a sound job for a creative writer who wants to earn some pennies.

What about you? Are you engineered to be a world-beating marketer or do you just like creating good shit?

Further along in the article, Sanam Petri says:

In my experience, the most successful creative agencies are the ones with the most diverse set of weird people. The web designer who moonlights as a furniture maker. The copywriter who started life as a children’s book author. Musicians, craftsman, game designers, the passionate and the obsessive.

Our office is made up of some of the best weirdos I’ve ever known. The conversations that crackle through the air above the SEO team are unrepeatable,,but perfect. So, I can relate to what Petri is saying but to be honest I’ve never known any different.

If you write for a suit & tie agency populated by personalities you would normally see on The Apprentice and still manage to enjoy your job – maybe you have a solid opposing argument for all of this.

Me? I’m writing this piece in my dressing gown and girlfriend’s pink slipper socks – I couldn’t be more on Petri’s side if I tried.

pink socks


Rob Philbin

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