Explosive Blog Intro 2

5 Simple Ways to Write an Explosive Blog Intro (and Avoid Publishing a Dud)


Several US riflemen have cordoned off the area.

The roadside bomb has been isolated.

And Sergeant J.T. Sanborn seems a little too relaxed, as he remotely controls the disposal robot.

This is the first two minutes we see in The Hurt Locker, a movie that went on to win six Academy Awards in 2010.

It’s opening scene is a prime example of irresistible storytelling – starting in the thickest of the action.

You’ve seen this approach a hundred times over …

Think of Troy, which starts with Achilles in a one-on-one battle. Gladiator, with Maximus leading the fight against a barbarian horde. Or 300, with its now infamous THIS IS SPARTA introduction (yes, I’ve got a tickle spot for swords and shields).

As viewers, we’re given a truckload of credit by the director – who knows we’ll build a fast story around the action in our heads.

Learn how to do this with your blog intros and you’ll become a more explosive writer over time. 

5 Dynamite Blog Intros You Can Try Right Now

Kathryn Bigelow had a camera and a professional film crew working with her on that explosive opening in The Hurt Locker.

When blogging, you just have a keyboard and your wits.

So, how do you kidnap attention in the same way?

You employ any (or a combination) of the below ‘tricks’:

Let’s talk on that last one for a second.

Picture this …

It’s bonfire night, and you can smell gunpowder in the air.

You light another firework on the lawn, only to watch this one fizzle and fail to launch. Your neighbour’s 12-year-old wants to help and starts running towards what she thinks is a dud.

The feeling you should have in your gut right now, has been created by the scene you just painted in your mind.

I didn’t paint it – I just handed you the brushes before my description by saying ‘Picture this …’

It works with lines like ‘Imagine this for a minute …’

Or even just ‘Imagine:’

And it’s one of my favourite copywriting tricks from the school of Demian Farnworth.

Your Only Formula for Writing a Good Blog Intro

I’m no Farnworth. And I’m no Kathryn Bigelow either.

Sometimes, there is no way I can replicate the calibre of intros I’ve admired down the years.

The only way for me to guarantee success is to keep trying … and use what works, more often.

One of the rising stars of online marketing, Ryan Hanley, has found his winning formula in the question-themed intro. Nine of his last 10 blog posts begin with a question - one that’s already in the mind of his audience.

It’s a smart way to light the fuse. And I reckon we’re all going to learn more from Mr. Hanley as time goes by.

If you find an intro (or anything) that works, go back to it and stitch it into something new.

It’s simple, but effective storytelling.

What About the Blog Writer in You?

I get it. As a writer, you’re likely grow tired of using the same approach over and over.

But as long as you’re not using the same ‘trick’ every time, then it’s rare for readers to even notice, let alone get itchy about it.

This mindset ripples down from the very beginning of the game - when Claude Hopkins was teaching the world how to approach advertising.

What’s working for you right now?

Share your best. I’m always looking to steal the next best method.


Image source: UXO Rachaf 
License: http://creativecommons.org/licenses/by-sa/2.0/deed.en
Contrast edited by me using G+

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  • http://donnie-bryant.com/ Donnie Bryant

    I really liked this article, Rob.

    Blog intros are extremely important, so this topic is relevant; your examples are spot on and quite helpful.

    Starting a post in medias res is one of my favorite techniques to read, but I need to use it more in my own work. Questions, too.

    Thanks for the inspiration.

    P.S. Thanks for linking to my blog!

  • http://www.philbinmedia.com/ Rob Philbin

    Thanks Donnie.

    I think you do an awesome job of jumping into the thick of the action via your newsletter:

    “Guilty of Criminal Negligence …and there’s no way I can plead innocent.”

    BOOM. That’s a power intro right there.

    Would love to see more of that in your blog posts.

    Cheers for dropping a comment, I appreciate what you’re doing for the internet :-)

  • allotmenteerist

    Hey rob, nice to see that degree working well for you, I have followed your work for a while now, loves the sports writing too. Keep up the good work. Ste Collings (comet and jenny) aka the allotmenteerist

  • http://donnie-bryant.com/ Donnie Bryant

    Good point…

    I always invest more time and energy on the newsletter, but I should bring some of that juice to the blog.

    Thanks for the encouragement and kind words!

  • http://www.philbinmedia.com/ Rob Philbin

    Ste, that means a lot.

    Thank you for following my work all this time.

    Hope you and the family are doing well – seems like a lifetime ago I ‘worked’ in Comet alongside you.

  • Martin Crutchley

    Brilliant post again mate! thoroughly enjoy your writing style, it’s engaging and conversational. You’re wasted on digital!

  • http://www.philbinmedia.com/ Rob Philbin

    Thanks Martin.

    Coming from such an honest critic like yourself, that’s some compliment.

    Appreciate your time reading mate, thanks again.